Privacy Policy

Last updated 18 October 2026

This policy explains what information AgriNav collects, why, and your rights under UK data protection law. Questions or requests: help@agrinav.co.uk.

What we collect

Location — your device's GPS position while the app is open, used to set your start point, follow you along the route and measure speed.
Routes and machines — start, destination, and the tractor and trailer details you enter.
Completed journeys — planned versus actual time, average speed, distance and machine size/weight, used to make journey times more accurate.
Arrival survey — optional ratings of how realistic the time was, how suitable the roads were and the route overall, plus any comment you add.
Previous tester sign-ups — if you previously volunteered through our tester form, the details you provided are used only to contact you about testing. The public tester form is no longer available.
Reports — hazards you report and their map position.
App usage — directions you ask for (including ones you don't drive), the routes offered and chosen, journeys ended early, reroutes, whether location was allowed, and basic device details (phone or computer, browser, screen size, language, the site that sent you). This is linked to a random visit code, and to your account if you are signed in.

How we use it

To plan and guide your routes and show live traffic.
To improve timings and route suitability for all drivers, using combined journey statistics.
To run your account and ad-free plan.
To understand how AgriNav is used, fix problems and plan new features.
To produce anonymised, combined statistics about agricultural road travel (for example typical journey times by machine size, or which roads machinery uses).

Who we share it with

We use trusted service providers to run the app: mapping and routing services (such as Google Maps and OpenRouteService) receive the locations needed to plan a route, what3words receives addresses you look up, our hosting and database provider stores account data, a voice service turns directions into speech, and our payment provider handles billing. We do not sell your personal information. We may share or sell anonymised datasets with research, industry or business partners: these have names, emails and payment details removed, account codes replaced, and locations rounded to about 1 km, so they cannot reasonably be used to identify you.

How long we keep it

Account data is kept while your account is open. Journey statistics may be kept to improve accuracy. You can delete your account yourself at any time from My account → Security. This removes your profile, saved machines, route history and tractor requests and ends any subscription. Journey statistics, survey answers and hazard reports are kept only with your account details removed, so they can no longer identify you.

Your rights

You can ask to access, correct or delete your information, or object to how we use it, by emailing us. You can also complain to the Information Commissioner's Office (ico.org.uk).

Location permission

You can turn location access off in your browser or phone settings at any time; the app will still work but cannot follow your position.